In a world where less is more and, everyone has an opinion about almost everything; a company needs to stand out to gain attention. Since it seems the world is always connected and, on their smartphones, one would think that generating buzz is easy. However, many companies find generating buzz challenging and become overwhelmed.
A company can diminish this feeling by asking a few simple questions and developing a plan around those answers. Questions to consider
• What are we trying to accomplish?
• Who do we want to reach?
• How are we going to accomplish it?
• Is anyone reading this?
Understand what your organization is trying to accomplish with a social media campaign. Are you looking to increase sales, launch a new product, or simply generate more brand awareness? No matter what your company’s objectives are it is important to understand what you want to accomplish to utilize the appropriate mediums.
Identifying your target audience is essential. Understanding who your message is trying to reach will allow you to align your social message with the needs of those individuals. You will also be able to cover topics that are of genuine concern to those who are reading it, triggering larger amounts of hits to whatever platform you are using.
Not every person uses every social media platform known to man; that’s why identifying your target audience is essential. Many companies use traditional social media platforms such as Facebook, Twitter, and Instagram. However, companies must learn to engage the audience. Customers want to feel as if they are a part of something instead of always being “talked” too. Keep in mind that people value the opinions of what other users have to say. Utilizing well-known bloggers may help generate positive reviews of a company brand as well. Generating SEOs will help direct traffic to whatever platform a company is using, and will also help with tracking purposes.
To know what is working and what needs to be tweaked companies must review their social activity on a regular basis. Examine the content that was distributed, and ask:
• Did it generate conversation?
• Did we engage the customer?
• How can we do this to achieve a high resolve?
Companies can also use tools such as Google Analytics and HubSpot to track and measure campaign success. These tools will show a company how many visits, contacts, and customers were generated by various strategies.
No matter how a company begins their online social presences, they must remember planning is key to generating content that is worth liking and sharing.